1. SIMPLE INTERFACE: its cool and its simple. Easy to use/understand user interface. Any novice user can find the facebook ‘wow’ at first sight.

2. OPEN & WIDE: Finally it has welcomed the great developers from all over the world. The independent developers are the greatest assets of facebook.

3. FLEXIBLE: What do you want? photo, notes, video, blog, rss, anything that rocks.

4. LESS SPAMMERS: unlike in hi5 and myspace, there are less spammers inside the facebook.

5. LESS ADVERTISING: you might have already felt so

6. INTERNATIONAL: facebook is just INTERNATIONAL, INTERCULTURAL